Boost Amazon sales: Simplify ads with Xnurta AI Copilot

Zenith International, a leading media agency specializing in Amazon advertising, sought to enhance ROAS across DSP campaigns by leveraging deeper audience insights. To achieve this, they integrated Xnurta’s AMC Hub, enabling real-time campaign optimization and advanced segmentation. This approach allowed Zenith to refine targeting for high-value customer segments, including cart abandoners and repeat visitors, resulting in a 20% increase in sales despite a 5% drop in ad spend. Over three months, AMC audiences grew from 0% to 28% of DSP sales, boosting overall ROAS from 3.04 to 3.8, with AMC audiences achieving an average ROAS of 4.0.

Jackery, a leader in portable solar-powered products, faced a significant challenge in their marketing efforts on Amazon. After achieving a 99% penetration rate within their core audience segment, growth opportunities were dwindling. They needed to reach new audience segments while maintaining advertising efficiency and avoiding wasted ad spend.

Greenworks, a leading manufacturer of outdoor and indoor battery-powered tools for consumers and professionals, faced stagnant sales growth and needed a strategy to unlock new customer segments and efficiently drive brand awareness. With a strict marketing budget, reallocating resources effectively was difficult, and justifying investments in upper funnel media efforts posed an additional challenge.

First launched in the Amazon store in 2020, a high-quality art supply brand has been looking to connect with art lovers and practitioners by using an array of Amazon Ads solutions, including Amazon Marketing Cloud (AMC) for growth insights.

Orolay, a prominent apparel brand faced a two-fold challenge. Firstly, they wanted to gain a deeper understanding of the customer journey across multiple devices and inventory sources, and secondly, they aimed to assess the efficiency of media touchpoints to improve their path to conversion.