Caesars Palace, Florentine III | January 8th from 9am-11am PST

AMC Masterclass‍

Unlocking New-to-Brand Growth with AMC
 

What you'll learn:

Join us for a complimentary masterclass to unlock the full potential of Amazon Marketing Cloud (AMC) data. With AMC expanding to support Sponsored Ads alongside Amazon DSP, we’ll introduce specific models and strategies to help you drive measurable growth.

Led by experts at Xnurta, this event will showcase practical applications, success stories, and tools to refine targeting and maximize your ad spend.

Note: Agenda details below are subject to change. 

AMC Masterclass agenda:

Xnurta AMC Hub and real-world use cases

Introduction to the Xnurta AMC Hub's ten pre-built models. Amazon and Xnurta experts will share use cases and real-world success stories to show you how to leverage AMC to answer your most pressing business questions. Get practical guidance on how brands can easily access AMC data to reach their advertising and sales objectives.

David Liggins
Account Executive at Xnurta
Joon Choi
Senior Vice President at Xnurta
Unlock the power of Sponsored Ads with AMC

Now that Amazon has opened up AMC to Sponsored Ad advertisers, learn how to leverage its advanced analytics for better ad targeting, budget allocation, and performance tracking. We’ll explore eight AMC Hub models to enhance your Sponsored Ads strategy, helping you reach new customers and drive higher ROAS.

Joon Choi
Senior Vice President at Xnurta
David Liggins
Account Executive at Xnurta
AMC custom audience creation

Learn how to leverage Xnurta to create custom AMC audiences for Sponsored Ads, Sponsored Brand and Sponsored Display Ads without needing SQL code. Discover strategies to engage with shoppers across different stages of the funnel.

David Liggins
Account Executive at Xnurta
Joon Choi
Senior Vice President at Xnurta
Create incrementality with new-to-brand growth

Discover how leading brands have harnessed Amazon Marketing Cloud (AMC) to expand their reach. Uncover strategies to gain deep insights into the customer journey and grow new-to-brand sales by over 10% on Amazon.

David Liggins
Account Executive at Xnurta
Joon Choi
Senior Vice President at Xnurta

Advanced AMC capabilities

Learn how AMC integrates with Sponsored Ads to provide deeper insights into user interactions and cross-channel performance.

New-to-brand growth

Uncover strategies to gain deep insights into the customer journey and grow new-to-brand sales by over 10% on Amazon.  

Precision targeting

Find out how to use sophisticated audience creation tools to specify and engage your most valuable shopper segments.

Real-world success stories

Discover how leading brands on Amazon have leveraged Xnurta AMC Hub to achieve their advertising and business goals.